If you think, well, I use visuals in my work, then I’d encourage you to keep reading, because a visual representation isn’t just a visual or a detailed drawing. Visual representations:
- Account the order of speech and/or reading directing that is crucial for the meaning or understanding of the content.
- Can show relations between elements
- Can reveal information about importance, timeline, proportion, measure, […]
- Empower our verbal communication
- Can be recalled quicker than words
It is likely you already use visual representations in your work, but aren’t quite maximising the benefits they can offer to you and your audience. Here are 3 missed opportunities when you don’t re-purpose your visual representations.
MISSED OPPORTUNITY #1
You don’t want to use the hand drawn visual representation in your digital presentation.
TIP >>> After you’ve rebuild the hand drawn version in into a digital visual representation in Powerpoint, Canva, Procreate, or whichever program you use, export it is a *.png file. You can now use it (or pieces of it > read the next paragraph!) in all your other digital media, such as ebooks, social media posts, handouts, website, etc.
MISSED OPPORTUNITY #2
You don’t use your visual representation in your marketing.
TIP 1 >> If you don’t want to share the whole visual representation, then create an image (or take a photo) and blur out parts of it.
TIP 2 >> If you do want to share all the content, instead of revealing the whole presentation at once, think of using TIP 1 and repeat this for all the different parts of your representation. This way you create images for multiple social media posts, creating momentum for a longer period of time.
MISSED OPPORTUNITY #3
You don’t use your visual representation often enough.
TIP 1 >> Print it out, hang it on the wall, or create a flipchart or poster, whatever medium works in the way you facilitate the conversation, but give people an opportunity to fully integrate what you want them to remember.

My name is MIREILLE VAN BREMEN
I value transparency, equality, fairness, peace and wellbeing, and I believe peaceful relationships are the result of how capable we are in listening and valuing each other's contribution in co-creating the future. This is why I create, design and offer products and programs that help us develop and use our visual and emotional intelligence to promote these values.
The foundation of my work is formed by two studies at the Willem de Kooning Academy of Art in Rotterdam, The Netherlands, and years of experience in the fields of graphic design, illustration, graphic recording, visual facilitation training and Nonviolent Communication based coaching, training, and conflict resolution.
I work as a bridge between complex ideas and audiences, using visual tools to clarify, present, and interpret information. Through graphic recording of discussions and visual facilitation of processes, I support getting all stakeholders to speak one voice, making it possible to create a joint vision of the future that all stakeholders are committed to.